Introduction
In today’s world when the market of real estate and businesses is always changing, it is crucial to be ahead. Another technology which has rapidly trended and gained significant importance is the 3D virtual tour. These tours represent opportunities and sales potential to clients who can experience properties and products from different parts of the world at the click of buttons.
Today, we continue the topic of using 3D virtual tours for your marketing and how a proper CTA incorporated into the tour can help increase the effectiveness gap dramatically.
The Benefits of 3D Virtual Tours
Even though this is a relatively young technology 3D virtual tours have transformed the way businesses approach product presentation. Here’s a closer look at some of their key benefits:
Engaging Customers
Where images and videos can only show a still image of the entire area 3D virtual tours allow the ability to move, rotate around and zoom into certain areas. It offers a more natural approach to motion where users move through the spaces according to their desired speed and in any direction they want. This interactive feature makes consumers spend more time on the company’s blog, therefore enhancing the chances of making a sale.
Enhancing Property Listings
Real estate experts confirm that 3D virtual tours incorporating high-quality images can be highly useful for property listings. They give a topographic feel and floor plan that enable purchasers to do their commercial by merely doing one circuit instead of going a few times. This not only saves time for the customer but also adds more people like the out-of-town or international buyers.
Success Stories: 3D Virtual Tours Across Industries
The use of 3D virtual tours is not only applicable to real estate businesses and their promotional schemes but to different types of industries as well. Let’s explore some case studies across various industries where 3DScan.id, the first 3D virtual tour provider in Bali, has made significant impacts using the latest Matterport Pro3 device for both indoor and outdoor scanning.
Restaurant: Monsoon by Finns
Monsoon by Finns utilized 3D virtual tours to present the potential customers/ diners with a feel of the ambience and layout of the restaurant. This immersive experience allowed customers to virtually "walk through" the restaurant, leading to increased reservations.
Education: ProEd Nuanu
ProEd Nuanu decided to include the three-dimensional virtual school tours as part of the school’s marketing strategy to introduce their latest facilities to their students and their families. It contributed to increasing enrollment rates because parents could easily get a good perspective of the campus, classrooms and other facilities.
Real Estate: RayWhite, SevenStone Indonesia, Mirah Development, OXO, Bali Treasure Properties
These real estate companies used the 3D virtual tours to sell luxury real estate properties, while giving buyers a touch-on-feel experience of the homes. This method enhanced the client interactions more than using traditional techniques for the business sales process.
Fitness & Wellness: Nirvana Life Bali
Nirvana deployed 3D virtual tours to give viewers a true sense of the Wellness facilities and services to potential customers. Additionally, the level of transparency assisted the centre in the process of gaining people’s trust and improving the number of bookings and memberships.
Hospitality: Potato Head Beach Club
Potato Head Beach Club incorporated 3D virtual tours to showcase the beach club, its surroundings and event venues. It led to enhanced visitor traffic and booking rates.
Retail: Ticket to The Moon, a v-Commerce experience
Ticket to The Moon highlighted their store and products and how they operate through the page and virtual reality as more and more people shifted to online shopping.
The Power of Customizable Calls to Action
Another advantage of 3D virtual tours is that they contain clickable areas. They are customizable call-to-action elements. CTAs are useful for providing targeted information, leading the user to perform a specific action for a business need, be it to buy a product, set a time to watch a movie or TV show, or call the sales department.
How to Customize Calls to Action in 3D Virtual Tours
Customizing CTAs in 3D virtual tours involves a few key steps:
Identify Your Goals: Define the goal of your CTAs and what you want your customers to do with the information you give them. Are you seeking, leads, conversion, or registrations for an event?
Select Appropriate CTA Types: Based on the goals set and the stage of the customer journey, specify the CTAs that guide users towards desired actions. Posts may feature phrases like “Book Now”, “Get More Information,” “Purchase,” or “Sign Up For Event.”
Positioning: Position CTAs where they will be noticeable by the viewers during the virtual tour. For example, a call-to-action that says ‘Schedule a Viewing’ may be positioned at the entrance of a particular property or at the entrance of a building while a call-to-action that says ‘Buy Now’ may be placed beside a featured product.
Design and Text: Make sure your CTAs are as eye-catching as possible in terms of both design and text. They should be easy to see and highlight to create a contrasting appearance to them while using action-oriented words to elicit clicks.
Integration: Use the tools provided to integrate CTAs seamlessly. 3dScan.id offers features to embed links, forms, and buttons directly into the tour.
Tips and Best Practices for Effective CTAs
Keep It Simple: Clear and concise CTAs are more effective. Avoid cluttering your virtual tour with too many CTAs.
Use Strong Verbs: Action-oriented language such as "Explore," "Discover," "Book," and "Buy" can drive user engagement.
Create a Sense of Urgency: Phrases like "Limited Time Offer" or "Only a Few Spots Left" can prompt users to act quickly.
Test and Optimize: Use analytics to track the performance of your CTAs and continuously optimize them for better results.
Conclusion
Integrating personalized CTAs into the 3D virtual tours can substantially improve the overall effectiveness of this marketing tool and boost conversions. One of the tips that can be used to enhance the use of CTAs in the tour is to align them with particular goals and objectives of the business together with ensuring that they are placed optimally in the tour.
As the first 3D virtual tour provider in Bali using the latest Matterport Pro3 device, 3dScan.id offers cutting-edge solutions for creating immersive virtual tours. Whether you’re in real estate, hospitality, retail, or another industry, leveraging 3D virtual tours with customized CTAs can set you apart from the competition and drive meaningful business results.
Ready to elevate your marketing strategy? Contact 3dScan.id today to get started with your own customized 3D virtual tour.
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